Custom Values: write your business details once, use them everywhere
A custom value is a variable you can drop into any workflow, email, text or funnel, so a changed phone number or offer is updated in one place instead of forty.
GHL Nugget
Manual Call actions: a dialer queue your workflow builds for the team
A workflow can pause and queue a contact for a human call, so the phone step in your follow-up is a task list the team works through, not a message the lead ignores.
Not every follow-up step should be automated. The lead who has not replied to two texts often answers a call. GoHighLevel's Manual Call action puts that contact into a Manual Actions queue with the script and context beside it, and the workflow waits there until a team member places the call from inside the platform, marks the outcome, and lets the sequence continue.
The team opens Manual Actions in the morning and works the list top to bottom: one click to dial, notes recorded on the contact, and the workflow branches on whether the call was answered. The manager sees how many calls are waiting and how many were made. Leads that would have quietly dropped out get a real conversation, and nobody has to remember who to call.
A Manual SMS action exists as well, for messages you want a person to personalize before sending.
How to use it
- In the follow-up workflow, after the second unanswered text, add a Manual Call action.
- Write the call script in the action notes so it shows in the queue.
- Assign the contact to a user so the call lands on their list.
- Team works Conversations > Manual Actions daily; the workflow continues from the outcome.
Who it helps
Sales-driven service businesses and any team with a dedicated follow-up person.
Related: We include the human call step in every Speed to Lead Sprint build.
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