Number Pools: Rotate Sender Numbers So Bulk Texts Don't Get Flagged
A Number Pool lets one outbound campaign send from several phone numbers instead of one, so no single line gets tagged as spam.
GHL Nugget
Channel-Specific DND: Stop One Opt-Out From Silencing Every Channel
A contact who texts STOP should lose SMS, not your ability to email or call them about their appointment.
Do Not Disturb in GoHighLevel is not a single on-off switch. On a contact record, the DND setting lets you choose which channels are blocked: SMS, Email, Calls, or all of them. When someone opts out of text messages, you can mark DND for SMS only and leave email and voice untouched, so a service reminder or a review request can still reach them through a channel they never restricted.
This matters because a lot of accounts treat every opt-out as a blanket contact-level block. That is safe but it also kills legitimate email marketing and appointment calls that the contact never asked to stop. Being precise about which channel triggered the opt-out keeps you compliant without losing reach you are still entitled to use.
The caveat: if a contact texts STOP, GoHighLevel handles that as an SMS-specific compliance event, so respect it as SMS-only unless the contact also asks to be removed from email or calls. Do not manually flip global DND off to work around a real opt-out, that defeats the point and creates real compliance risk.
How to use it
- Open the contact record and find the DND setting
- Click into DND options instead of the single toggle
- Select only the channel that opted out, such as SMS
- Leave Email and Calls active if the contact never restricted them
- Recheck the contact after any new opt-out message comes in
Who it helps
Agencies and service businesses running SMS, email, and call outreach from the same contact list.
Related: Channel-specific DND is part of the same compliance layer as A2P registration and opt-out handling.
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