Yelp advertising management for a roofing contractor
A roofing company advertising every month on Yelp needed the campaign managed, the spend planned, and the leads landing somewhere they could be worked. Every Yelp conversation syncs into GoHighLevel, where an AI agent answers first and books the job.
Yelp leads into GoHighLevel, booked by an AI agent
Monthly Yelp management for a roofing contractor, with every Yelp conversation syncing into GoHighLevel where an AI agent qualifies the lead and books the job.
The contractor was already an active monthly Yelp advertiser with a strong profile and a real dependence on the platform for inbound jobs. They needed ongoing management that treated the budget as their money, and a plan for whether and when to expand spend.
What we do each month
Campaign structure, category and keyword controls, service area targeting and budget pacing are reviewed and adjusted. Profile elements that affect conversion, such as photos, specialties and response time, are maintained. Reporting covers spend, leads and cost per lead in a format the owner reads in minutes. Because results have been consistent, the account is a candidate for increased spend, and the decision is made from the numbers rather than from Yelp's sales team.
Where the leads land
Yelp is the front door, not the system of record. Every Yelp lead and the whole message thread sync into GoHighLevel through our own Yelp integration, so the lead arrives as a conversation rather than a one-line summary, and replies typed in the GoHighLevel inbox go back out on Yelp. An AI agent answers first: it asks the qualifying questions, captures the phone number and books the job on the GoHighLevel calendar, then hands off to a person on request or whenever a question falls outside its script. The campaign and the follow-up are one engagement, which is why ad spend and booked work can be read against each other instead of guessed at.
When a review looked wrong
A one-star review appeared from someone with no record of being a customer. The client believed a competitor was behind a pattern of fake reviews across platforms, and had resolved the issue on the others. Yelp denied the initial report. We prepared the evidence and escalated the case through Yelp's process rather than letting the review stand unchallenged. Protecting review integrity is part of managing a profile the business depends on.
Why it matters
For home services, Yelp spend only works when the profile, the campaign and the response process are managed together. This engagement is what that looks like in practice.
Certified GoHighLevel Admin and Partner. Koby designs CRM migrations, two-way integrations, billing systems and AI agents for service businesses, and writes from the engagements described on this site.
Published
Questions about this engagement
How is Yelp management priced for this client?
As a percentage of monthly ad spend, the same model we use for every Yelp client, with no hourly billing. Current pricing details are published on our main site, yotomations.com.
Can you remove fake Yelp reviews?
Nobody can guarantee removal. We document the evidence and escalate through Yelp's process, which is the only legitimate path. We never solicit or write reviews.
More work
Zenoti to GoHighLevel marketing migration for a 7-brand, 14-location med spa group
A multi-brand aesthetics group needed GoHighLevel for marketing and follow-up while Zenoti stayed the operational system across every location. The answer was a migration plus a permanent two-way sync, delivered under enterprise contract terms.
Learn more
Conversation-based billing between GoHighLevel and Stripe
A client needed to bill customers based on the conversations handled in GoHighLevel, not a flat subscription. Native GHL payments could not meter usage, so we designed a phased middleware system that could.
Learn more
Have a similar problem?
Book a 30-minute call. We will tell you what we would do first and what it would cost.