Use the Customer Replied Trigger to Catch Clients Who Go Quiet
Pair the Customer Replied trigger with a 30 day wait and an If/Else so your team gets an internal alert when a client has gone silent.
GHL Nugget
Turn a Smart List into a Meta Custom Audience in Ad Manager
Ad Manager can build a Meta Custom Audience straight from a Smart List, so you skip the CSV export and can keep the audience in sync as the list changes.
Ad Manager can create a Meta Custom Audience directly from a Smart List. When you add a Custom Audience and choose Customer List as the source, you can pick Use Smart List instead of uploading a file. HighLevel builds the audience from the contacts in the Smart Lists you select.
This matters because your best ad audience is probably already in your CRM: past customers, leads who never booked, clients due for a repeat visit. Without this option, someone exports a CSV, uploads it to Meta, and the audience goes stale the week after. With a Smart List as the source, the filter you already built does the work. You can also use the audience to create a Lookalike Audience, which reaches new people who resemble your existing contacts.
You can enable dynamic updates so changes to a Smart List are reflected in the Meta audience. That is the part worth turning on, because it saves you from repeating the upload each month.
One detail makes it work: your Meta ad account has to be connected before you create the audience, and Ad Manager has to be activated in the sub-account. Also make sure the Smart List only holds contacts you have a right to advertise to.
How to use it
- Go to Marketing > Ad Manager and confirm your Meta ad account is connected
- Open Settings, then select Audiences
- Click Create New Audience and select Custom Audience
- Choose Customer List as the source and click Continue
- Select Use Smart List and pick one or more existing Smart Lists
Who it helps
Service business owners and agency operators who run Meta ads and already keep customers and old leads in Smart Lists.
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