What Is Social Intelligence in GoHighLevel? Social Listening in Social Planner

Short answer: Social Intelligence is a new tab inside GoHighLevel's Social Planner (Official, Limited Beta) that lets you search a brand name, keyword or hashtag and see how much people are talking about it, whether the talk is positive or negative, and on which platforms. You can save a search as a topic, dig into sentiment, engagement and audience data, and set email alerts when mentions or sentiment shift. It sits under Marketing, Social Planner, Social Intelligence. HighLevel has not announced pricing.

What Social Intelligence does

Social Planner has always been about publishing: scheduling posts and reading the stats on your own accounts. Social Intelligence adds listening. Instead of only measuring what you post, it shows what other people are saying about your brand, your competitors or a topic in your industry.

According to HighLevel's help article, the workspace has two parts:

• Explore: search a brand, keyword or hashtag and see conversation volume, sentiment and platform activity. HighLevel suggests five keywords based on your business details to get you started. Any search can be saved as a topic.
• Social Trends: trend cards from Google Trends, Pinterest keywords, Wikipedia page views and YouTube, where available, for a date range you choose.

Explore draws on supported Infegy sources and Facebook Pages, subject to data availability, so the metrics you see can vary by source.

What you see for a saved topic

Each saved topic gets a dashboard with a 7, 15 or 30 day filter and these views:

• Overview: total mentions plus positive, neutral and negative sentiment and how it is trending.
• Sentiment and Emotion: how the mood is changing and which keywords come up most.
• Mentions and Platforms: volume over time, activity by platform and share of voice.
• Engagement: likes, shares, comments and views.
• Conversations: trending topics, hashtags and relevant posts.
• Audience: language, demographic and location insights where available.

Who it is for

• Local service businesses that want to know when their name comes up, or when a topic like "AC repair" spikes in their area, without paying for a separate listening tool.
• Brands with competitors who want share of voice against two or three rivals.
• Agencies that sell social media management and want to add a monthly listening report to the package.
• Content teams looking for post ideas from trending topics and hashtags.

For most small businesses the honest value is early warning and content ideas, not big data. If your brand gets a handful of mentions a month, the dashboards will be thin.

Social Intelligence vs a dedicated listening tool

Dedicated social listening platforms usually cover more networks, keep longer history and offer deeper reporting, and they are priced for marketing teams with a budget to match. Social Intelligence is built for a different job: giving a small business or an agency a first look at its conversations inside the tool it already uses for posting, reviews and follow-up.

A sensible way to decide: start with Social Intelligence on your brand and one competitor for a month. If the alerts lead to real actions, such as a reply to an unhappy customer, a timely post or a new campaign idea, it is doing its job. If you find yourself needing years of history, many more networks or detailed exports, that is the signal to look at a specialist tool instead.

How agencies can package it

For agencies, the easiest win is a short monthly listening summary for each client: mention volume, the sentiment trend, the top conversation themes and one recommended action. Because the data lives next to Social Planner, the same person who schedules posts can pull it in a few minutes. Keep expectations honest with clients while it is in Limited Beta, since coverage and features may change.

How to set it up

1. Check access. Social Intelligence is only visible to locations in the Limited Beta. If you do not see the tab, it has not reached your account yet.
2. Go to Marketing, Social Planner and open the Social Intelligence tab.
3. In Explore, search your brand name first, then one competitor and one industry keyword or hashtag.
4. Click Save as topic on each search worth tracking. Saved topics appear under Your topics.
5. Open a topic and click the bell icon to create an alert. Choose the metric (mentions, sentiment, impressions, engagement or share of voice), set the sensitivity slider, pick daily or weekly emails and choose who receives them.
6. Preview the email, save it, and pause or resume it any time.

Limits to know

• History: insights start with up to 500 posts, with up to 10 new posts added per refresh.
• Alerts: up to 3 per topic. The sensitivity slider has no published thresholds, so expect some tuning.
• Coverage: sources depend on data availability; HighLevel does not list every network.
• Not announced: pricing or credits, permissions, how sentiment is scored and how long data is kept.

What to do now

• Write down the three to five terms you would want to track: your brand, your main competitor and your core service plus city.
• Decide who acts on an alert. A negative sentiment email is only useful if someone owns the reply.
• Pair it with your review process, since an unhappy customer may post publicly instead of leaving a review.
• See every other LevelUp release on our LevelUp 2026 live hub.

Want help turning social and review signals into follow-up that actually runs? Our GHL Care Plan keeps your account tuned month to month, or book a free discovery call.

Yaakov (Koby) Oranski, Founder and CEO of Yotomations

Certified GoHighLevel Admin and Partner. Koby designs CRM migrations, two-way integrations, billing systems and AI agents for service businesses, and writes from the engagements described on this site.

Published 2026-10-29