GHL CRM Setup and Automation
Pipelines, workflows, follow-up sequences and reporting built around how your team actually sells.
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GoHighLevel for car dealers
A buyer sends the same "is this still available?" message to six dealers, and the one who texts back in two minutes gets the test drive. We set up GoHighLevel so every internet lead gets a reply in seconds, every test drive gets booked and reminded, and every shopper gets followed up until they buy or go cold.
What it looks like on a Saturday: leads come in from Autotrader, Cars.com, CarGurus, Facebook Marketplace and your website while the floor is busy. Each one gets a text within seconds: yes, it is available, here are three more photos, and here is a link to book a test drive or start the credit application. The salesperson gets an alert with the lead's name and the car. A missed call gets a text back with the same link. Shoppers who do not book get a follow-up the next day, a price or payment note at three days, and a check-in a week later, then a monthly "still looking?" until they buy somewhere or say stop. Test drives get a reminder, and the no-shows get a reschedule link. After the sale, a thank-you with a review link, a referral offer, the first service reminder at the right mileage or month, and a trade-in check-in when the customer is two or three years in. Your DMS and inventory feed stay where they are. GoHighLevel handles the conversations, and texts only shoppers who said yes.
What usually goes wrong
- Internet leads get answered in hours, and the buyer already went to the dealer who answered in minutes.
- "Is this still available?" messages on Facebook Marketplace pile up and go unanswered.
- Test drives get booked by text on a salesperson's phone and nobody reminds the buyer.
- A shopper who did not buy on Saturday never hears from the dealership again.
- Sold customers never get a service reminder or a trade-in offer, so they buy their next car somewhere else.
- Each salesperson keeps their own leads in their own phone, and the leads leave when they do.
What we typically build
- Internet leads answered in seconds
- A text to every lead with availability, photos and a link to book a test drive or start a credit application, and an alert to the salesperson
- Missed call text back
- Miss a call and the caller gets a text with the test drive link and your hours
- Test drive booking and reminders
- Test drives on the salesperson's calendar with a reminder and a reschedule link
- Follow-up until they buy or go cold
- Day one, day three, a week, then monthly, with price and payment notes and a task for the salesperson
- Credit application and paperwork links
- The application link in the first reply, and a reminder to finish it before the appointment
- After the sale
- A review ask, a referral offer, service reminders by month or mileage and a trade-in check-in in year two or three
- Shared pipeline and reporting
- Every lead in one place with the salesperson's name on it, and reporting by source and by salesperson
Ready-made GoHighLevel snapshot for car dealers
Independent and used car dealers who want every internet lead answered in seconds, test drives booked and reminded, shoppers followed up until they buy or go cold, and sold customers brought back for service and referrals.
Inside: a 8-stage pipeline and 7 workflows (Internet leads answered in seconds, Missed call text back, Test drive reminders, Follow-up until they buy or go cold, Credit application reminders, After the sale, Trade-in check-in), plus forms, a booking calendar and a review request.
Car Dealer GoHighLevel Snapshot
From $297. Install it yourself, have us install it, or have us tailor it with a website.
See the snapshot and options
Questions from operators in this industry
Does this replace our DMS or CRM?
It replaces the follow-up that is not happening. The DMS keeps inventory, deals and titles. GoHighLevel handles the instant replies, test drive booking, follow-up, service reminders and reviews, and an inventory feed can fill in the car's details in the replies. Dealers on a franchise CRM they must keep use GoHighLevel beside it for texting and marketing.
How fast should we answer an internet lead?
Within minutes. Buyers message several dealers at once about the same kind of car and visit the one that answers first with availability and a test drive link. The snapshot answers instantly and gets the salesperson a task to call.
Can it handle Facebook Marketplace messages?
Yes. Marketplace conversations come into the same inbox, the "is this still available?" message gets the instant reply with the test drive link, and the shopper is in the pipeline with the salesperson's name on it.
Can it keep following up with people who did not buy?
Yes. Day one, day three, a week, then monthly with a "still looking?" and a note when a similar car comes in, until they buy or say stop. Most dealers find the deals in the second and third week that used to be lost.
Does it work for buy-here-pay-here?
Yes. The same lead flow, plus payment reminders before each due date, a text when a payment is late and a task for the office, and a check-in before the loan ends to sell the next car.
Talk to someone who has built GoHighLevel for car dealers
A 30-minute call is enough to tell you what we would do first and what it would cost.
No pitch deck. We look at your current setup and tell you what we would do and what it would cost.Need more than GoHighLevel? Yotomations, our parent company, also builds AI agents, custom software and websites.